July 15, 2021
USDA Launches New Poultry Biosecurity Outreach Effort Aimed at Youth and Student Audiences
The USDA’s Animal and Plant Health Inspection Service (APHIS) and the Defend the Flock public education campaign is launching a new outreach effort specifically aimed at helping youth and student poultry owners learn about and practice good biosecurity. This new effort is called #FlockDefender.
Youth are the future of our nation’s poultry farming and industry. The #FlockDefender outreach program shares the agency’s existing Defend the Flock message that encourages and prepares all poultry owners to implement diligent biosecurity practices with future and aspiring growers.
The #FlockDefender page provides youth, students and their leaders and teachers with many electronic resources they can use during meetings, classes and when caring for their flocks. APHIS is also encouraging these young poultry enthusiasts to share photos of their poultry or biosecurity practices. The free youth toolkit is available 24/7 at www.bit.ly/DefendtheFlock-Youth.
A toolkit of social media posts, graphics, and the USDA press release is available. We ask that you please share this information with your stakeholders and post on your organization’s digital channels with the #FlockDefender hashtag.
If possible, please let me know when any materials have been posted or shared, as well as responses or critiques you receive. This will help us understand how to improve our message and widen our reach.
As always, thank you for your support! Biosecurity is the key to keeping our nation’s poultry healthy and a responsibility that we all share. Working together, we can defend all flocks from avian influenza and other infectious diseases. Please call or write to discuss further. My contact information is below.
Thank you,
Alba Hochman
Outreach Coordinator
Diversity Marketing and Communications LLC
Direct: 646.249.9527
Alba.Hochman@DiversityMC.com
GSA Contract Holder
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